Alissa gordon heinerscheid wharton. Who is Alissa Heinerscheid? Heinerscheid graduated from Wharton business school and became the first woman to lead Bud Light in its 41-year history. will explore Alissa Heinerscheid's biography, career trajectory, education, salary, net worth, family background, and more. Alissa Gordon Heinerscheid - LIV Golf | LinkedIn I’m a seasoned leader who builds high-performing teams to tackle complex business… · Experience: LIV Golf · Education: The Wharton School · Location: New York · 500+ connections on LinkedIn. Aug 14, 2021 · I’m a seasoned leader who builds high-performing teams to tackle complex business… · Experience: LIV Golf · Education: The Wharton School · Location: New York · 500+ connections on Dec 3, 2024 · Alissa Gordon Heinerscheid is an accomplished marketing executive with a notable career trajectory. heinerscheid) we explore everything you need to know about Alissa Heinerscheid, from her career highlights and salary to her net worth and personal life. View Alissa Gordon Heinerscheid’s profile on LinkedIn, a professional community of 1 billion . With such achievements under her belt, it’s clear that Alissa is a role model for anyone looking to achieve their goals in life through hard work and determination. After the boycott began heating up, an interview that Heinserscheid had done before the Mulvaney debacle in which she talked about wanting to change the "fratty," "out of touch" image that had made Bud Light successful and instead make it more "inclusive. View Alissa Gordon Heinerscheid’s profile on LinkedIn, a professional community of 1 Apr 8, 2025 · At the center of the fallout was the light beer giant's vice president, Alissa Heinerscheid. You’re welcome. In the short time since, Heinerscheid has gone all-in, energizing marketing efforts with the likes of revolutionized digital capabilities. Since taking over the gig in July, the brand strategist has rolled out multiple ads as part of her campaign to empower women and improve business. She then pursued her MBA at Wharton Business School and graduated in 2010. In July, Alissa Gordon Heinerscheid became the first woman to lead Bud Light, a milestone in the 40-year history of the US’s most popular beer. 945 Followers, 1,486 Following, 535 Posts - See Instagram photos and videos from Alissa Gordon Heinerscheid (@alissa. She is the vice president of the famous company Bud Light. Right-wing and conservative customers criticized Bud Light's VP Alissa Heinerscheid for the company's decision to offer a sponsorship deal to Dylan Mulvaney. Formerly known as “Alissa Mary Gordon,” Alissa Gordon, a Wharton School alumna with a Master of Business Administration, boldly claims to be the “first female to lead the largest beer brand in the industry. I watched it, so others won’t have to. Apr 13, 2025 · Alissa Heinerscheid was placed on leave by Anheuser-Busch and eventually left the company after her efforts to woke-ify Bud Light through a partnership with transgender influencer Dylan Mulvaney Sep 5, 2024 · An old photo of Alissa Heinerscheid Alissa Heinerscheid attended Harvard University and graduated with a bachelor’s degree in economics in 2006. Alissa Gordon Heinerscheid, the brand's newly tapped vice president of marketing, shared that vision late last month, and has since been met with pushback from right-wing customers. ” She has a master of arts degree in English Language and Literature/Letters from Harvard University as well. One of the promos also featured actor Miles Teller. With her impressive educational background, Alissa Heinerscheid has laid a strong foundation for her successful career in the brewing industry. A graduate of Harvard University with a degree in English Literature and The Wharton School with an MBA in Marketing, she has held high-profile roles across various industries. " But does Alissa Gordon Heinerscheid, Anheuser-Busch’s vice president for marketing Bud Light, by far the nation’s biggest beer brand, know her product or her customers? Does she even like them? At least she could pretend. Mar 16, 2024 · In pursuit of further academic excellence, she obtained her Master of Business Administration (MBA) with a specialization in Marketing from the Wharton School in 2011. Alissa Heinerscheid coaches other women through difficult moments and finds joy in paying it forward. Alissa Heinerscheid: Wiki, Bio, Age, Height, Weight, School, Spouse, Family, Husband, Boyfriend, Kids, Bud Light, Education, Nationality, Birthday, Career, Leave, Controversy, Ethnicity, House, Cars, Net Worth, & More: Alissa’s full name is Alissa Gordon Heinerscheid. I watched a torturous millennium-long interview with the brains behind the infamous Bud Light commercial: a privileged white Millennial woman named Karen Alissa Gordon Heinerscheid. What Happened to Alissa Heinerscheid? Alissa Heinerscheid, an executive at Anheuser Feb 4, 2025 · Linkedin Alissa Gordon Heinerscheid - LIV Golf | LinkedIn I’m a seasoned leader who builds high-performing teams to tackle complex business… · Experience: LIV Golf · Education: The Wharton School · Location: New York · 500+ connections on LinkedIn. 5tkz7, rdmj, vivps, ewxt, qmbqx, fqof8, ffpfx, gl39d, nxcy, xaq24l,